In an interview with Pete, Next League CEO David Nugent delivers a high-stakes playbook for how sports organizations must evolve through the use of artificial intelligence, drawing on his 30+ year career, including co-founding OMNIGON and leading Next League alongside powerhouses like NASCAR, the LPGA, the PWHL, and TMRW Sports. Nugent argues that tech breakdowns on the business side are rarely a software issue, but a failure of strategy. Professional sports leagues utilize artificial intelligence and automated systems for streamlined venue operations, including smart security, dynamic inventory tracking, and energy management. These backend technologies are designed to optimize stadium logistics and enhance profitability. His new book, The Business of Sports Technology, serves as a non-technical roadmap for front offices aiming to anchor AI and cutting-edge tech to tangible revenue goals, operational efficiency, and massive fan engagement. This segment is a must-listen for sports business enthusiasts who want to know how the world’s premier leagues are constructing their modern tech stacks to win off the field.
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